Coca-Cola Critics Have Never Heard of ‘E Pluribus Unum’ Featured

By Dean Obeidallah

February 4, 2014

(The Daily Beast) At this point, we shouldn’t be shocked by the intolerance of some towards immigrants and other cultures.  But who could’ve predicted the outrage we saw over the Coca-Cola commercial that aired during last night’s Super Bowl?!

The commercial simply displayed the diversity of our great nation by showcasing people singing “America The Beautiful” in different languages—beginning in English and then Spanish before moving on to other languages. But it caused some to seriously freak out.

This tweet summed up the sentiments of many on the right: “Fuck that bullshit. This is America speak fucking English #ThanksObama#fuckcoke” Others labeled Coke as communists while others claimed that since a women in a hijab was featured in the commercial (who is actually a friend of mine), that Coke was supporting terrorism.

We even saw former Congressman Allen West—a Tea Party Darling—write: “This was a truly disturbing commercial for me.”

West explained that he knew he was supposed to accept the “politically correct” idea to “foster multiculturalism” but he wasn’t having any of it.  He then quoted approvingly a passage from Teddy Roosevelt who demanded that every immigrant “should be required within five years to learn English or leave the country” because “we have room for but one language here.”

And there was Todd Starnes—host of a Fox News radio show—who tweeted, “Coca Cola is the official soft drink of illegals crossing the border. #americaisbeautiful.”

I get why these people are mad. In essence, the Coke commercial was the Ghost of Christmas Future providing them a glimpse of an America that features even more people speaking languages other than English, practicing other faiths than their own and celebrating cultures they don’t understand. That scares the crap out of them.

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